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van Reijmersdal, Eva A.: Jansz, Jeroen: Peters, Oscar: van Noort, Guda:
The effects of interactive brand placements in online games on children's cognitive, affective, and conative brand responses.
[2010]
Author
Jansz, Jeroen (1)
Peters, Oscar (1)
van Noort, Guda (1)
van Reijmersdal, Eva A. (1)
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adolescent
(1)
advertising
(1)
age difference
(1)
behaviour change
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brand
(1)
child
(1)
cognitive ability
(1)
computer game
(1)
electronic game
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emotional effect
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emotional response
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experiment
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research report
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periodical article
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2010
(1)
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english
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Computers in human behavior
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